AIGA Census
Role
Art Director and Brand Designer
Brief Ask
Create a visualization of the AIGA Census that helps inform the public about the current state of design and the designers' demographic information.
Criteria for Success
Highlight the variations present in the field of design in an inclusive and exciting way.
This project was featured on AIGA Eye on Design and was a semifinalist in the Adobe Design Achievement Awards.
Insight
Since the census data consisted of tens of thousands of entries, it was not easy to uncover the designers' stories and connect with the information about them.
Strategy
Highlight the breadth of information through an online portal while bringing to life the stories of individuals through curated zines.
Website
Our website uses mixed media to allow visitors to interact and play with the AIGA census data. The page first loads with an animation about the census, and then encourages visitors to explore around
Zines
To better understand where alumni of the Carnegie Mellon University Design school fall within the AIGA census, we created our own survey and sent it to alumni across the world. With this new set of data, we made 15 zines that represented the information we had gathered. Each zine followed a theme, depicting the alumni's favorite type of design. The three I created were entitled Swiss Design, Resilient Design, and Straightforward Design.
Zine Poster
The 15 zines package into a small box that contains the link to the website. These packages can go to any firm or company that has Carnegie Mellon University Design alumni. When the zines are opened and placed together, they create a large-scale poster that captures the essence of what it is like to be a designer at Carnegie Mellon.
